Jeff Carpineta has been part of the Solo Real Estate family for the last fifteen years helping buyers, sellers, investors, and renters find their place and community in the city we call home. Jeff is a Kensington resident, real estate agent, an artist with a background in photography/music, and is very involved with his local community in the East Kensington section of Philadelphia, adjacent to Fishtown. He served as President of the East Kensington Neighbors Association (EKNA), has worked with NKCDC to offer housing counseling, partnered with the Kensington Kinetic Derby & Arts Fest, and co-founded the Kensington Community Food Coop, where he’s still a board member.
We sat down with him at a wildflower garden to talk about how he got started in real estate, his favorite places, and some of his interests outside of work:
How did you get started at Solo Real Estate?
Years ago, on a sweltering August heatwave day, I walked into the Solo Real Estate office looking for an apartment. Stanley Solo, in his 80’s, greeted me. I mean – Stanley Solo who started the company in 1951 – a guy that had already made it, a big name in Center City for half a century. He actually walked me across town to 10th and South to show me places. I was a restaurant waiter part-time and a sheet rocker/photographer/noisy musician person he’d never seen before but he treated me like a grandson. I was blown away and was so moved from that experience that 3 years later I wrote a letter to Deborah Solo, Stanley’s daughter, recounting that experience. I told Deborah about my background in art, my knowledge about Philadelphia neighborhoods, and that my grandfather was a factory worker – ironically in a building that got turned into a condo in Tacony (U.S. Rubber- Gilmer Plant). I also told her I was looking to own my first place and was looking to learn about real estate. ‘Maybe I can photograph some places or file things for you…?’ She wrote back “Sounds like you love many of the same things I love, come in, let’s talk”. I went in for an interview, she said ‘You’re great but I don’t have anything for you to do right now.’ But a few weeks later she called: “My assistant wants to spend some more time with her family. Would you like to be my assistant a couple of days a week?” It was a dream. I did postcards – thousands of postcards per week, walking these bins of postcards over to the post office on Chestnut. Deborah called me into her office one day. “Jeff, the cards, we need to slow down on the cards!”. 22 cents apiece had climbed into 5 figures quickly.
More important – the greatest gift: I made a little station for myself and all those cards right on the other side of Deborah’s door. All day I got to listen to Deborah Solo negotiating, solving crises, making things happen for people with an incredible focus. She’s one of Philadelphia’s most badass women in the business community. Watching her do what she does – was the best education any one could ever have in real estate and to some degree, in life.
Within the year I got my license to start showing houses on my own, and started to take care of everyone I knew in music and art who were scraping but dreaming of having their own place.
Do you work with just buyers or sellers and investors too?
All of the above. Buyer’s frequently are looking to be a part of the community so that holds a special place in my heart, though sellers can come with powerful stories too. On both sides, there’s usually some chapter opening or closing – family expansion, business dream starting, marriage, a new town, or a new job. So many stories. Buildings are the stages where life unfolds, so there’s a lot of meaning, plus it’s often the biggest financial decision of a lifetime. Deborah and Angel, her husband – they both deeply appreciate the stories behind the work. So did Stanley. That care is the heartbeat of the company.
What is your favorite project you’ve worked on?
Too many! Fireball printing, Pizza Brain, Threshold Wellness, and the studios for Craftwork Design are some of the commercial things that made a difference to many people. On the residential side, there have been hundreds of amazing stories. People transform their rowhouses into these heart-songs. Have you seen Ken Schapira’s (North Standard Company) house? Breathtaking.
What’s your favorite place in philly?
For Music: How can you top live opera arias over deliciousness at the Victor Cafe?
For Nature: Anywhere there’s a river or creek. Pennypack is special.
For Food: Thang Long – best Pho’ in the City, and the Philadelphia Inquirer agrees!
What are your interests outside of real estate?
Horticulture. I’m in the gardening program at Mt. Cuba Center in Delaware, studying local ecosystems, native plants, and ecological gardening. Philly, if you’ve never been to Mt. Cuba, get there! It’s filled with magic woodlands and wildflower meadows.
Coffee or Tea?
Tea. Earl Grey in summer, Ginger through the winter.
Are you a maximalist or a minimalist?
I like lots of old things, so there’s some museum vibe, but emptiness is important too. At Mt. Cuba they always say “right plant, right place,” and in jazz: “less is often more” but it’s challenging – especially with books!
Anything else you’d like to share?
Plant native plants! Make homes for butterflies, birds, and bees! And, of course, If you think you’d like to own your own place or sell one, let’s make it happen!