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Philly’s Art Deco Treasures

Originating in France in the 1910s, the Art Deco movement was embraced by Philadelphia architects in the 1930s. It was a breakaway from the Art Nouveau Movement, featuring angular, geometric forms. These Jazz Age buildings combined modern style with decorative themes from Nature, Ancient Egypt, Antiquity, and Native American design. It also included curved exterior walls known as “streamline.” 

While Philadelphia isn’t typically known for its Art Deco architecture, our city houses many fine examples of the style. We encourage you to take a walk through Center City to view some of the grandeur of these buildings firsthand and gain a deeper appreciation of Philly’s architectural heritage.

Beury Building, Broad & Erie

When Architect William H. Lee designed the National Bank of North Philadelphia in 1926, the 14-story limestone, brick, and terra cotta structure was considered a masterpiece of Art Deco design. Renamed the Beury Building, it was topped by a three-story penthouse with a pyramid roof.

In 1985, it was listed on the National Register of Historic Places. Following forty years of abandonment, the property was renovated into a Marriot in 2019. The ground floor continues to display an elegant Art Deco archway with magnificent windows. 

Lee also designed many of Philadelphia’s opulent Art Deco movie palaces. Although most are gone, several remain, including the Sedgewick, Anthony Wayne, the Bryn Mawr Film Institute, and the Hiway.

PSFS, 12th & Market

In 1932, the first skyscraper in the International Style in the United States, the Philadelphia Savings Fund Society (PSFS) was greeted with both praise and criticism. Designed by architects William Lescaze and George Howe, some felt it was too sterile.

The 36-story building was a radical departure from the traditional Greek and Italian-inspired bank architecture. Lescaze and Howe went on to design PSFS branches all over the city, including the Logan Branch, now a Citizens Bank, a beautiful example of Art Deco at 5000 N Broad.

PSFS Building exterior. Image: Jack Boucher, Historic American Buildings Survey, Library of Congress
PSFS Building exterior. Image: Jack Boucher, Historic American Buildings Survey, Library of Congress

In 1969, the PSFS building received the “Building of the Century Award.” But by 1992, the skyscraper was 85% vacant. It was auctioned off and is now a Loews Hotel. The building is still topped by a red neon 27-foot PSFS sign that can be seen for 20 miles.

Perelman Building, 2525 Pennsylvania Ave. 

Designed by Zantzinger, Borie, and Medary in 1927, the Perelman Building is a registered national historic landmark. It features a stunning, three-story, arched cathedral entrance with decorative windows. The exterior décor includes relief sculptures of animals and people, typical of Art Deco design. 

Originally built as the headquarters for Fidelity Mutual Life Insurance Company, the building reopened in 2007 as an extension of the Philadelphia Museum of Art. The façade renovation received a Grand Jury Award for Exterior Restoration and Adaptive Reuse from the Preservation Alliance for Greater Philadelphia.

WCAU Building, 1622 Chestnut 

The WCAU building stands out as one of the most recognizable Art Deco buildings in Philly. Designed by Harry Sternfeld, it was the first building in the nation designed specifically for a radio station. Over the years, it has been a Woolworth’s, the Art Institute of Philadelphia and now it is an Old Navy.

The Ayer, 210 W Washington Sq

Built 1927-29, the Ayer was originally designed by Ralph Bencker as the headquarters for N.W. Ayer, one of the oldest ad agencies in the country. Now a condo, its Art Deco features are still prominently on display both inside and out, including the elaborate bronze front doors, decorative lobby, and the large monumental figures at the top of the building.

The Drake, 1512 Spruce St

This 33-story masterpiece is one of the landmarks of Philly’s skyline. Originally a hotel, it was designed by the architectural firm Ritter and Shay.  Who hasn’t looked up in wonder at its iconic terra-cotta dome or marveled at its Spanish Baroque interior? Today, it is an apartment building with a penthouse swimming pool.

SEPTA Suburban Station, 1600 John F Kennedy Blvd

Suburban Station’s Art Deco design owes its opulence to a collection of architects, including Graham, Anderson, Probst & White, and Thalheimer & Weitz. The building originally served as a terminal for Pennsylvania Railroad trains. Today, it is an office building and train station, with retail located below. It is listed on the National Register of Historic Places.

30th Street Station, 2955 Market St

While the exterior is neoclassical, the interior of 30th Street Station is pure Art Deco, designed in 1929-34 by Graham, Anderson, Probst, and White. Now considered one of the last remaining grand stations in the country, it is listed on the National Register of Historic Places.

More Art Deco Architecture

Other fine examples of Art Deco architecture in our city include the Market Street National Bank at One East Penn Square and the Automat Building at 818 Chesnut Street where the first Horn & Haddart Automat opened in 1902. Want to see more? The Preservation Alliance offers Art Deco walking tours in Philadelphia and the next one is on Saturday, September 18th. Visit their website for the schedule and to get tickets. 

The Secret Life of Buildings: Bay Windows

There is something irresistible about a bay window. Whether it’s the abundant light it brings into the home or the constantly changing views it affords from inside. As part of our “The Secret Life of Buildings” series, we’ve decided to explore the history of this unique architectural feature that adds value to buildings throughout the City, whether they were built two hundred years ago or yesterday.

Origins

The popularity of bay windows in Philadelphia can be traced back to England. Way back! Starting in the 5th century. During the Gothic period, 12th to 16th century, bay windows were known as “oriel” windows. 

An ornamental addition to the building, bay windows were added to cathedrals across Europe. A famous example is St. Sebaldus Church in Nuremberg, built in 1361.  In private homes, the area inside the bay window alcove was often used as a house chapel. Meanwhile, in Islamic architecture, bay or oriel windows were used throughout the Arab world as a mashrabiva, a balcony from which women could view public life from behind a screen. 

During the English Renaissance, 15th – 17th century, many of the grand houses of the Baroque period featured bay windows that illuminated the ornate detailing of the time. A variation of the bay window is the curved bow or circular bay window. These first appeared in 16th-century England and migrated to the United States during the Federal period. 

One of the most exciting and innovative uses of bay windows was Oriel Chambers, built in Liverpool in 1864. It was the world’s first building featuring a metal-framed glass curtain wall, considered to be one of the most influential buildings of its age.

The Philadelphia Story

Although bay windows made their way across the Atlantic Ocean as early as the Federal Period, it was during the Victorian and Edwardian eras that they really exploded. An example is the bay window at 1219 Spruce, a Romanesque Revival townhouse designed by Philadelphia architect Frank Miles Day in the 1890s. The front of the house features a large bay window capped with a copper cornice with a corbelled design and two small shields. There is another bay window on the Camac Street side of the house. Day also used bay windows to bring light into Houston Hall when he designed it in 1896.

Around the same time, bay windows were making their debut on townhouses ringing Rittenhouse Square. From inside their grand mansions, the City’s elite, including Philadelphia Railroad president Alexander Cassatt and department store founder John Wanamaker, could gaze down upon the lively Square. 

Several opulent mansions with bay windows still exist on the Square, including 1912 Rittenhouse Street and 1923 Walnut. Bay windows are also a prominent feature of 1830 Rittenhouse Square, the first high-rise residential building on the Square, designed in 1913 in the Baroque style by Frederick Webber. 

When affluent people moved from Center City to North Philadelphia in the early 20th century, they were attracted to Gothic and Victorian mansions along North Broad Street and in Strawberry Mansion which featured not only bay windows, but circular windows built into turrets. 

A home in West Philadelphia with circular windows built into turrets. Image: Stephanie Aviles

Architectural movements, such as Arts and Crafts and Art Nouveau, came and went, but the bay window remained a Philly staple. And not just for the affluent. They were used by builders of middle and working-class row homes in every section of the City throughout the 20th century. By adding three large windows angled out beyond the exterior wall, formerly dark, stuffy homes were filled with light and air.  

Various styles of bay windows in West Philadelphia
Various styles of bay windows. Image: Stephanie Aviles

Contemporary Bay Windows

In the 21st century, bay windows have seen a resurgence. Their classic design is popular with homeowners seeking to maximize the natural light and optimize the space in their home while increasing its value.

Modern bay windows are either polygonal or square. The box bay window, which is shaped like a rectangular or square box, is still popular throughout Europe. Today, the term bay window is used to describe any window construction that extends from a building’s exterior wall. Interestingly, the box bay window is the hallmark of new apartment house construction in Philadelphia. 

Modern Bay Windows. Image: Stephanie Aviles

When modern versions started appearing in Point Breeze, some older residents were so concerned by this sign of gentrification that they worked with a City Councilman to propose a ban on bay windows in their neighborhood.  However, Philadelphia Preservation Alliance cited bay windows as a defining characteristic of row homes in the Point Breeze section in the late 19th century, early 20th century two-story, single-family row homes. As a result, the ban wasn’t enacted.

Other examples of box bay windows can be seen in a four-story apartment complex on Front Street between Sansom and Walnut, affording breathtaking waterfront views.

Bottom line? Bay windows add beauty and value to homes. They improve curb appeal, add natural light, and maximize available space. 

This article is part of a series titled “The Secret Life of Buildings” where we write about the history and architecture behind Philadelphia’s buildings. We’ve covered row house styles, common Philadelphia brick styles, trinity homes, star bolts, and residential courts, among other topics. What else would you like to learn about? Follow us and DM us on Facebook or Instagram to let us know!

The Secret Life of Buildings: Row House Styles

Philadelphians love the row house as much as they love their cheesesteaks and water ice.  How did this unique architectural style take root and thrive for over 300 years? We will take a look at the origins and evolution of the row house, from a working man’s home to an opulent mansion.

While the row house is synonymous with our City, we did not originate the style. We borrowed it from London and Paris where it first appeared in the 16th century. (Next time you are in Paris, check out the swank Place des Voges. It looks like a mansion, but is actually a series of row houses.) In London, row houses were built for both workers and noblemen. Philly took that cue and ran with it.

From humble dwelling to stately splendor

Early row houses, dubbed Bandbox or Trinity, were only 400-600 sq ft.  They had one entry, one room on each floor, a narrow winding staircase, and no running water. Toilets? Outside! They first appeared along narrow alley blocks near the waterfront in the early 18th Century to house dock workers. Trinity houses can be found today in Society Hill, Washington Square West, Queen Village, Old City, and Kensington. Want to learn more about trinity homes? We covered them in another blog post from this series.

Although early row houses were half-timber, mimicking the English style, they soon switched to brick which was a better fire retardant. An abundance of local clay allowed brickmaking to flourish here. By the 18th century, we were America’s preeminent brickmaking city. 

In the 19th Century row houses expanded into the Double Trinity or London House. These spacious 1,000-8,000 sq ft homes had three stories plus a basement, two fireplaces, and a rear yard. Today, these larger row houses ring Washington Square and may be found in several neighborhoods throughout the City.

The wealthy favored Townhouses, 3,000-7,000 sq ft with three to four stories, grand staircases, and abundant light. These are found in Society Hill and Washington Square West.  A classic example is the Powel House, built in 1765 and located at 244 S. Third Street. It is now a museum and is considered to be one of the finest Georgian row houses in the city. 

Row House Architectural Styles

Georgian houses, 1714-1830, featured symmetrical windows, shutters, and columns. Entrances were often embellished with pediments, arches, and columns. Interiors featured high ceilings and crown molding.  

Federal Style: 171 Poplar Street
Federal Style: 171 Poplar Street. Image: Solo Real Estate.

Federal style, 1780-1820, had many of the same elements but with details that are more delicate, including front door fanlight windows elaborate porticos, and curved arches.

Greek or Classical Revival started in 1820. The ceilings were taller. Attics were replaced by a full third floor. Examples include Girard Row, a set of five-row houses built in 1831 by banker Stephen Girard, located on the 300 block of Spruce Street. Or consider the elegant Thomas Eakins House, built in 1854, at 1727-29 Mount Vernon Street, now the headquarters of the Mural Arts Program. 

Gothic Revival, 1830-1860, can be recognized by its pointed arches on roofs, windows, or doors. Other characteristic details include steeply pitched roofs and front-facing gables with delicate wooden trim called vergeboards or bargeboards. Examples can be found in West and North Philly. Tip: If it looks like the Adams Family lives there, it’s Gothic!

Renaissance Revival or Neo-Renaissance, 1840-1890, combined elements of Italian, French, and Flemish Renaissance architecture. They featured brownstone or light-colored brick facades and often had decorative motifs, like wreaths, and flower garlands along the cornice and around the windows.

Victorian style, 1837-1901, which often included Gothic elements, inspired the towering brownstone mansions found in Rittenhouse and Fitler Square. The 4100 block of Parkside Avenue in West Philly, built in 1876, during the Centennial Exhibition, is an excellent example of Gothic-Victorian style and is on the National Register of Historic Places.

Mid to Late 19th Century 

With the advent of the streetcar and increased immigration, developers expanded row house developments creating new neighborhoods close to factories and industry.

Small row houses with indoor plumbing, 1,000-1,600 sq ft, sprang up in Manayunk, as well as North, West, and South Philadelphia. Larger, “Streetcar Town Houses”, 2,200-2,500 sq ft, with front porches, bay windows, and tall ceilings also appeared in these areas. 

For the elite, there were Urban Mansions, 3,00-6,000 sq ft with three to four floors, with two stairs (one for servants), carriage houses, skylights, and ornate fireplaces. In the 1890s, Urban Mansions attracted wealthy Jews to Strawberry Mansion in North Philly, while the City’s elite gravitated to Millionaires Row on South Broad.  A beautiful example is the Lippincott Mansion, 1897, 507 S. Broad which featured a 10×20’ stained-glass skylight. 

Our City’s row house styles are each unique in their right and built to last. From Kensington to East Passyunk, from West Philly to Germantown, these homes continue to stand the test of time, evolving and contributing to Philadelphia’s architectural landscape.

This article is part of a series titled “The Secret Life of Buildings” where we write about the history and architecture behind Philadelphia’s buildings. We’ve covered common Philadelphia brick styles, trinity homes, and star bolts, among other topics. What else would you like to learn about? Follow us and DM us on Facebook or Instagram to let us know!